RCS — Customer Relationship Management and Retail Analytics 3 Credit Hours Provides students with an understanding of the concepts and practices of customer relationship management in retail.
Retailing: Critical Concepts | Emerald Insight
Emphasis is on how the concepts can be integrated into actual decision making in the retail organizations. Analytical skills are developed through case studies and the use of various statistical techniques. Students learn how to obtain and analyze retail databases and how to utilize the information to solve retail problems. RE Prerequisite s : and RCS — Professional Development in Retailing 3 Credit Hours Explore professional techniques and competencies applicable to careers and internships in retailing.
Focus on business communications, service learning, business ethics and leadership. Development and implementation of retail strategy from financial, operational, and customer orientation.
Development of a business plan. Management of a small business. Current issues and problems.
Also direct retailing methods that involve technology such as interactive TV and m-commerce mobile. RE Prerequisite s : or Management While not all characteristics are always present in every successful retail concept, some of the traits that the majority of them share are as follows:. New market entry requires careful understanding of customer segments, regional preferences and site location.
The dynamic industry landscape represents a reshaping of retail where traditional business models, store formats and customer segmentations are no longer sufficient to survive. Analytics can provide the insight behind the customer and allow business leaders to make well-founded and accurate decisions for the growth and well-being of all aspects of your company.
Struggling with growing your retail concept?
Shop by category
About Us. But, how?
They understand their brand values and who their target customers are. The 36,square-foot, six-story Barbie store was open only two years before Mattel decided to close up shop. The Golden Arches are a staple fast food establishment around the globe, but Ronald and Co. The company made a good effort during its year run in Jamaica, initially opening 11 stores on the island. In Barbados , the company was there less than a year before closing due to lack of sales.
10 Successful American Businesses That Have Failed Overseas
Given its prolific status in the United States, it seems almost inconceivable that Starbucks would not be a crowd-pleaser wherever it opened its doors. This gastronomically dubious fast food chain has seen mixed reactions in Asia. Taco Bell made a valiant return to South Korea in , after a poor performance there in the s.
The fast food chain was opened in Itaewon and Hongdae — a strategic move, as these are two popular nightlife areas frequented by foreigners who are likely familiar with the brand. This famous shopping center is as American as apple pie — and that just may be its biggest problem abroad. WalMart has made forays into a number of foreign markets but been unable to replicate its original success in some, a problem that can be attributed to the corporation not fine-tuning the shopping experience to the local culture.
- Brighton Castle (A Worlds Apart Novel).
- RCS Course Descriptions | Retail, Hospitality, and Tourism Management;
- Favorite Quote.
- Strategic Retail Management!
- Strategy to Design to Execution to Evolution. Seamlessly..
- Strategic Retail Management | SpringerLink?
For example, in South Korea, the company did not heed local preferences for buying small packages at a variety of local stores, the presence of native discount chains, and aesthetic preferences among shoppers, according to The New York Times. Similar problems contributed to its closures in Germany, where customers could find groceries for lower prices at local stores.
Related Strategic Issues in International Retailing: Concepts and Cases
Copyright 2019 - All Right Reserved